Simply Share The Joy
It’s time to spread daytime happiness. It’s time to Simply Share The Joy. The best way to do it – the Aperol Spritz. The simple recipe lights up the table wherever it’s served and BFG made sure the sunshiny mixture made the most of its appearances – from patios and pool parties to rooftops and sundecks – while creating contagious joy that’s worth spreading. Joy Ambassadors shared round and after round of the colorful cocktail while also sharing the experience on the Aperol Spritz social channels. Daytime consumers walked away with fun memories, a bright experience, and the Simply Share The Joy attitude (#AperolSpritz). After millions of impressions and tens of thousands of consumer interactions, the joy from Italy’s #1 cocktail has officially become contagious at every al fresco spot in the country.