Beringer / Chopped Grill Masters
After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level. Challenge accepted.
We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grillmasters. This sizzle video (because you don’t sell the steak, you sell the sizzle) gives a taste of the breadth of this legacy program as well as the unprecedented success that ensued.
To add more meat to Beringer Founders’ Estate’s title of “The Official Wine of Steak,” we sought out a culinary industry icon and renowned authority on great steak and wine: celebrity chef Geoffrey Zakarian.
This series of digital videos — plus the flipbook for a deeper dive — shows how the brand’s story unfolded through Zakarian’s expert voice.
The comprehensive campaign resulted in a fully integrated, 360° program that united past patrons of the Beringer Great Steak Challenge with newfound fans. Plus it gave the brand just the right amount of steak cred.