Elevating the wine and the game

BFG brings its game to a very unique partnership

BFG helped Australian wine brand, Blass, launch in the US by leveraging its sponsorship of the first-ever World Cup Sevens tournament in the United States.

By artfully balancing the spirited fervor of Rugby Sevens with the refined experience of Blass wine, we were able to create a fully integrated sweepstakes campaign that instantly broke through the clutter. The program offered up a dynamic and wide-ranging mix of retail displays, digital activations and in-venue marketing, allowing Blass to effectively engage with new consumers while driving home the wine's Pursuit of Excellence brand platform.