Every Bottle Tells A Story

BFG brings storied wine brand to life in retail

Working with Market Watch’s Wine Brand of the Year, 19 Crimes, we were able to immerse shoppers in the brand's fascinating backstory through the use of both virtual and augmented reality, as well as category-defying displays.

The virtual reality experience was hosted by brand ambassadors who invited shoppers to don the VR headset to experience the harrowing journey of those banished to "transportation" for one of 19 crimes. The augmented reality campaign worked by artfully enticing shoppers to use the Living Wine Label app to watch the convicts on the labels share their tortured tales. Other efforts included a display that captured the experience of being a prisoner in the 1800's, as well as a tattoo contest that showcased 19 tattoos – one for each of the 19 crimes.