Courageous creativity sparks some spirited conversation.
Standing out in a crowded category is no simple task for a brand like Espolón. So we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all our efforts. The results were much more guerilla than traditional. Hand-painted murals featured bold messaging with a spirited attitude – forcing everyone to take notice and help earn street cred with the brand’s target. The organic social media interactions garnered from the artwork confirmed they were off to a good start. In the end, we did, in fact – Stir Things Up.