LG Cinema House

LG OLED Cinema House grabs headlines, sales and award

“Immersive” — a hack marketing industry term had lost all punch due to never delivering on its promise. BFG wasn’t okay with that. LG OLED (retail: $15,000) needed to be not just an incredible screen, but an unforgettable 360° journey of the senses.

So, we partnered with Netflix and Dolby Laboratories to pack a house full of consumers, then flooded it with water to the ceiling. Next, we drained it and flung it far across the world to land in the middle of a Korean jungle inhabited by the mysterious beast “Okja.” After a dramatic cliffhanger, the audience was transported into Marvel’s hottest series “Defenders” to pay witness to a super hero fight among friends. Then last, but not least, everything got really strange as guests found themselves in the heart of sci-fi fears, in the Upside Down of “Stranger Things.”

LG Cinema House Tour circled the nation winning fans, creating conversations, and selling screens while earning great press and retail promotional partners.

Winner of 2018 Event Marketer Gold Award for Best Multi-Market Event (Consumer).