South Carolina Parks, Recreation & Tourism

Travel is all about the thrill of discovery

While South Carolina is known for its world-famous beaches and coastal golf courses, most of the state is “undiscovered.” So, we developed Discover South Carolina, an editorial styled campaign that's all about promoting the undiscovered gems that can be found across the state – from its uniquely delicious coastal cuisine and phenomenal barbeque to great fishing, outdoor adventure and rich history. We find these gems, shoot gorgeous videography and photography and then give each campaign a custom name, using handcrafted type and illustration to lend it the kind of inviting and personal spirit that South Carolina is known for. Like a story, each campaign is then brought to life through a highly targeted array of media, including display ads, online videos, social, print and out-of-home.