FS1 taps BFG to launch ‘Undisputed’ with Skip and Shannon.
As the sports network battles raged, Fox stole leading on-air personality Skip Bayless from the ESPN ranks. To best announce this mega move, FS1 enlisted the sports marketing prowess of BFG.
Securing prime parking lot locations at rival college football games, BFG erected an 18-foot Skip Bayless bobble head to answer fans’ most probing questions. Featured on national network news and hundreds of fans’ Twitter feeds, the experience captured the imagination and interest of fans everywhere to help make “Undisputed” a success from day one.